Start Online dating market size usa

Online dating market size usa

Just ask Mark Brooks, who has worked in and around the industry for two decades.

Brooks says it’s something that isn’t often discussed, but the traditional way is for these websites to spend their way to growth via pay-per-click advertising and paid acquisition, as well as SEO and content marketing.

Companies with more money are able to advertise on TV where they can “go big or go home,” he says.

While some online dating platforms fit neatly into niches, others cast a wide net for the hearts of every single person in America.

Take Tinder, the wildly popular dating app in which users “swipe right” to note interest in someone, or “swipe left” to reject them.

For some reason, apps are more sharable in online dating.

You wouldn’t generally talk about Match, but on Tinder, you’d just show it around and talk about the experience.” How do these dating platforms grow?

IBISWorld reports the online dating industry was worth $2 billion in 2015 and poised for even more growth.

Industry marketers have proverbial dollar signs in their eyes and are trying to figure out how they can become relevant to users in unique ways.

Melanie Shreffler, senior editorial director of “The Cassandra Report” by Engine Group, which looks at emerging trends and youth behavior of people ages 14 to 34, found that platforms are looking to give a more realistic experience to win over more users.

“People want the other person [they meet] to be real and not just some online façade,” she says.

Opportunities for the younger crowd to join an online dating service can be found in the numbers, such as the juxtaposition of 83% of young people Cassandra surveyed preferring to meet a potential partner in person but only 40% having ever actually asked someone on a date face-to-face.