Start America speed dating

America speed dating

Furthermore, sentiment analysis showed that the content was indeed received favorably by women—and men.

Like women in the real world, she's multifaceted in her personality and her talents.

Using her natural strengths, we focused on subverting the cliché that women are inferior drivers.

For Mustang Speed Dating, we wanted to show a female stunt driver in a Ford being her authentic self, using skills that break the stereotype that women should be demure, or that women aren't great drivers.

Our driver embraced the power of a V8 engine in the 2015 Mustang—a "muscle car" that summons ideas of men exerting their strength.

"In a country where arranged courtships are fading into the past, the Ministry of Health and Welfare began promoting the idea of dating parties in 2010." Local governments can now earn bonuses for organizing activities that promote marriage and childbirth.

Female drivers are outnumbering male drivers for the first time ever—and Millennial-generation female buyers are outpacing Millennial male buyers by 53 percent.

The demographics of the automotive market are shifting faster than traditional marketing can keep pace.

Gender representation in American advertising still tends to be flat and relies heavily on stereotypes: sexy young singles, housework-obsessed wives, harried mothers.

Additionally, while paid support for this campaign was minimal compared to its earned traction, all paid distribution partners exceeded applicable engagement benchmarks.

The desired long-term results are both obvious and subtle.

It’s a relaxed opportunity for members to meet, chat, and find out more…